Sally Benford Communications

Words are magical. Ideas are vital. Content is essential. Sally Benford knows how to blend all three to tell a story, whether about people, products, services or experiences. She works with corporations, nonprofit organizations, publications and agencies to tell their stories and further their missions. As an award-winning content creator and project manager, she has experience in both B2B and B2C communications.

She specializes in marketing communications, including feature articles, profiles, website content, blogs, marketing copy, brochure copy and other content. She has written for Costco Connection, Next Avenue, AAA Via, The Arizona Republic, MSN.com, Draft Magazine, University of Phoenix, Phoenix Magazine, Arizona Highways and many other publications. She also works with clients on editing projects for news stories and journal articles.

See what Sally’s clients have to say:

“Sally Benford is more than an editor and writer, she is a creative who is passionate about providing intelligent content to audiences looking for information, inspiration and entertainment. Sally helped me navigate the complexities of bringing a new start-up publication to fruition while working with a variety of constituents. She set the strategy, organized the content, and managed a team that included subject matter experts, writers, designers, photographers and marketers to produce an award-winning publication for our organization. Sally is an idea generator, creative writer, skillful editor and a true team player.”
Kathleen Fern — Former Vice President, Marketing, University of Phoenix

“Sally is an absolute pleasure to work with. She can take an idea and nurture it to create an engaging piece of content that draws readers in. She also has the chops to run complete projects from start to finish, as evidenced by her years of experience managing magazines.”
Lana Gates — Author and Brand Champion

“Sally is a true professional and has been our association’s answer to long-term challenges in the area of marketing and communications. I hired her for content development expertise, yet Sally has created so much more. From systems to strategies and content, her work has increased engagement with our members. Sally has demonstrated her understanding of all aspects of marketing and communications in a crowded association landscape. Her words transform, her strategies impact sales and have increased recruitment and retention, and her professionalism and organization inspires and motivates our team. We rely on Sally to provide us the very best in marketing, and she delivers.”
Janice Crampton — Executive Director/CEO, Association of Independent School Admission Professionals